Zeawin Technology Accessories
Lifestyle Product Imagery for Thoughtfully Designed Accessories
Brand Overview
The brand’s website states, “Zeawin was founded with a straightforward purpose — to offer well-made, thoughtfully designed accessories and lifestyle products that are worth owning.” That translates to a practical but beautiful laptop stand product, as well as a phone and tablet stand.
Project Objective
The objective for this project was to help Zeawin create lifestyle product imagery for their brand launch and flagship products. The owner asked for lifestyle images of their laptop and phone stands in a variety of settings around the home and office. I photographed two styles of stands in four colors each.
Production Challenges
The biggest challenge for this shoot was creating four unique scenes within my small studio. I needed to shoot the product in kitchen, office, bedroom, and living room settings. The kitchen and living room were fairly easy since I had those already built into my studio, but I had to create a unique office scene and, most challenging, a bedroom set. A few props helped these scenes come to life and made the images look “lived-in.”
Creative Process
In the kitchen scene, I had my model pretend to bake cookies with the recipe on a device on the technology stand. Instead of going for a full bake, I dressed her in an apron, spilled a little flour on the counter, and gave her a mixing bowl to set the scene. For the office scene, I set up a portable IKEA desk and propped it with a few office accessories and plants to make it look lived-in. For the bedroom scene, I blew up an air mattress and made it up with regular bedding. We didn’t have a bedframe, but this worked really well for giving the impression that she was lying on a real bed.
“They look awesome. I think you've nailed it. This is exactly what I was looking for.”
—Dat, Owner
Images In Use
