Organic India Supplements
Commercial Product Photography for Wellness Brand
Brand Overview
Organic India offers fair-trade, sustainably sourced supplements and herbal teas rooted in Ayurveda, the ancient health system of India. This brand is committed to environmental stewardship. They are on a mission to serve a community dedicated to healthy, conscious living.
Project Objective
The goal of this project was to create brand assets for a variety of Organic India products, bringing the brand a more modern, lifestyle feel through fresh imagery. The brand wanted to reposition its imagery towards a millennial and Gen Z audience of women who are confident, mission-driven, and health-conscious.
Production Challenges
Creating a large variety of compelling lifestyle imagery around vitamins can be a creative challenge! Keeping the imagery interesting and relevant, while positioning it towards a young audience, took thoughtful planning.
Creative Process
I hired a few models within the brand’s target audience to help keep the imagery interesting and relevant to the intended viewers. In addition, I thought about aesthetic ways to style the product in real lifestyle situations around a home and office, using a variety of trays, houseplants, and colorful linens to create interest without distracting from the product.
“The photos look awesome! I love how bright, modern, and focused they are. There is such a great mix of lifestyle imagery and stand-alone shots. I think this is a great representation of the brand and definitely the direction we’d like to take things moving forward! Thank you so much for such a fantastic set of images!”
—Brittni, VP of Marketing
Images In Use
