Samsonite Belcourt

Oct 5

Commercial Product Photography for Fashionable Everyday Bags

Brand Overview

Samsonite is a premium, feature-rich, and tech-savvy luggage brand for the classic everyday traveller. Their products are designed to last, with high-quality and timeless features. Samsonite is a leader in the luggage industry.

Project Objective

This project was centered around creating commercial product photography for a new line of Samsonite bags. The Belcourt collection included three different bags in three colors that all needed to be shot in everyday, on-the-go situations with real models.

Production Challenges

Creating a real-life scene where the bags fit seamlessly into images without feeling too staged required careful planning. I needed to find the right models to fit the brand’s demographic and a location that lined up with the on-the-go vibe the brand requested. I organized every detail, from the wardrobe to making sure the bags looked stuffed, as if they were actually being used.

Creative Process

I sourced a diverse set of millennial models that fit the brand’s ideal demographic and planned for the shoot to take place at an urban location that fit the desired vibe. Then I directed my models to do real-life things like get coffee and hang out, go for a walk together, etc so that the bags would fit seamlessly into these everyday, on-the-go situations.