Scott Brand
Product Photography for Trusted Household Brand
Brand Overview
Scott Brand is a trusted household brand and the #1 choice for bath tissue, offering a variety of products designed for everyday use, but probably most well known for their toilet papers. This particular project focused on a line of Scott comfort plus toilet paper carried at Target stores.
Project Objective
To create a series of images showcasing Scott toilet paper in various real-world scenarios, both inside and outside the home, for use on both the Scott and Target websites. The objective was to highlight the updated packaging and capture the product in context, from being brought home from Target to being used in different rooms of the house, including images of the packaging in a Target shopping bag, close-ups of product claims, and shots of the toilet paper itself, emphasizing its texture and strength.
Production Challenges
Presenting such a mundane household product as toilet paper in an interesting and engaging way is a unique creative challenge. Finding ways to make toilet paper visually compelling and communicate its value required careful consideration of location, composition, styling, and storytelling.
Creative Process
To create engaging imagery of the toilet paper, I staged real-world scenarios with a model, depicting how the product would be loaded and transported in a car trunk, brought into the home with groceries (using Target reusable shopping bags), organized in storage, and placed in the bathroom. These scenes provided context and kept the product photos visually interesting, effectively communicating the brand's message for online marketing on both the Scott and Target websites.
Images In Use
