Samsonite Opto
Lifestyle Travel Photography for Modern Luggage Brand
Brand Overview
Samsonite, a renowned global leader in travel luggage, designs and manufactures high-quality, durable, and stylish travel solutions. The Opto line, a collection within their portfolio, emphasizes timeless, modern, and practical design, catering to the needs of discerning travelers.
Project Objective
The objective was to create a series of high-quality images showcasing the Samsonite Opto luggage collection in a range of practical travel scenarios, both indoors and outdoors. The imagery should emphasize the luggage's functionality, including its durable construction, ample storage space, and innovative features like the “Eazy Hook”. The desired aesthetic was smart casual, reflecting the target audience: travelers who appreciate both practicality and style.
Production Challenges
Finding fresh and engaging locations for luggage photography can be challenging, particularly in a smaller city like Tacoma where I have previously shot numerous Samsonite campaigns. This project presented the additional challenge of adhering to the specific 16:9 landscape format, which required careful consideration of composition and framing.
Creative Process
To overcome the challenge of finding unique locations, I selected a trendy hotel in downtown Tacoma. The hotel's exterior and stylish lobby provided diverse backdrops, allowing me to capture the luggage in a variety of urban settings. I collaborated with a model who embodied the target audience with a smart casual style. In addition, I styled a few images showing the luggage interior and functional accessories in my studio for a variety of imagery.
Images In Use
