Samsonite Armage

Dec 1

Luxury Luggage Photography for Business Travelers

Brand Overview

Samsonite's Armage collection represents the pinnacle of their luggage offerings, catering to discerning travelers who value functionality, style, and innovative technology. This premium line is designed for the on-the-go, multifaceted business traveler who seeks refined, thoughtfully designed products that enhance their travel experiences.

Project Objective

To create beautifully styled images of the Armage luggage collection, showcasing its versatility and seamless integration into the lifestyle of a sophisticated business traveler. The objective was to capture both product-focused shots and candid images featuring the luggage in real-world scenarios, such as upscale hotel settings and modern conference rooms.

Production Challenges

Securing a location that aligned with the high-end aesthetic of the Armage collection proved to be the primary challenge of this shoot, particularly within a limited budget.

Additionally, sourcing a model with the appropriate business attire wardrobe was essential for accurately portraying the target audience of sophisticated business travelers.

Creative Process

To overcome the location challenge, I contacted an upscale hotel in the area, proposing a trade: in exchange for access to the hotel's common spaces and a guest room, I would provide them with some brand imagery too. This arrangement allowed me to capture the Armage luggage in a luxurious setting that perfectly matched the brand's image.

I then sourced a model who possessed a few tailored suits, ensuring the imagery accurately reflected the refined style of the target audience. The shoot primarily utilized the hotel's common spaces, as well as a guest room for an open suitcase shot. To add variety and context, I also captured arrival/departure scenes outside the hotel, showcasing the luggage in action on the street.