Lifestyle Commercial Product Photography for Household Products
Brand Overview
Scott Brand is a trusted household brand name and the #1 choice for bath tissue, offering a variety of products designed for everyday use, like paper towels and toilet paper. This particular project focused mostly on their 1000-line of toilet paper, but also included Comfort Plus, rapid-dissolving RV toilet paper, and paper towel products.
Project Objective
The objective of this commercial product photography project was to create lifestyle content featuring Scott toilet roll products in the home. The brand requested a few shots showing all the Scott products in a lineup together in various appropriate locations: Bathroom, Kitchen, unloading from a grocery trip, etc in addition to images focusing on Scott 1000's new packaging, showing the packaging in multiple locations around the home in a clean, bright environment.
Production Challenges
As I often mention, creating compelling product imagery for less-than-exciting daily household products is always a bit of a challenge, especially when it’s a brand you shoot for often with the same resources and location available. Making the images look fresh and different takes out-of-the-box thinking. In addition, I struggled to find a model within the timeframe I needed for this shoot.
Creative Process
In order to create variety and interest in these images, I shot both in my studio and in my home. I created vignettes in the kitchen, bathroom, and trunk of my car, showing the toilet paper moving from a grocery pickup scenario, to putting it away in a cabinet, to placing it on the back of the toilet or on a roll holder. I propped the scenes with houseplants, reusable grocery bags, and bathroom accessories to add visual interest and included a model for movement and a relatable human element.
Images In Use
