M&Ms

May 19

Father’s Day Imagery for Iconic Candy Brand

Brand Overview

M&Ms doesn’t really need an introduction, as one of the leading chocolate candy brands. Owned by Mars Inc., we all know and love M&Ms for its iconic colorful candies and personalized gifting options.

Project Objective

To create a series of joyful and heartwarming images that showcased M&Ms personalized gifts for Father's Day. The objective was to capture the spirit of gifting through images depicting hands exchanging M&Ms gift containers while incorporating a color palette of blues and greens. The project also required the creation of stylized product shots that matched the fun and playful M&Ms brand vibe.

Production Challenges

This project presented a unique challenge as it required me to shift my usual style and embrace a brighter, more playful aesthetic with a focus on a specific color palette. Additionally, finding and coordinating two models for the gifting scenes—an older and a younger individual—required careful planning and casting.

Creative Process

To bring the vision to life, I cast my own father and brother as the models, creating an authentic and heartwarming dynamic for the gifting scenes. I incorporated the brand's requested color palette by utilizing cardstcok backdrops from my local craft store in bright shades of blue and green. I further enhanced the colorful atmosphere by incorporating balloons, tissue paper, and ribbons in complementary colors. This approach resulted in a series of bright, joyful images that effectively captured the spirit of the M&Ms brand, Father's Day, and the joy of giving.