Cottonelle
Elevated Product Photography for Everyday Household Items
Brand Overview
Cottonelle is a leading American brand of toilet paper and flushable wipes, produced by Kimberly-Clark, a global powerhouse in personal care products. Cottonelle has established itself as a trusted name in bathroom hygiene, consistently focusing on delivering superior comfort and cleanliness. They are known for their commitment to quality and consumer satisfaction, making them a staple in households across America.
Project Objective
To create a series of images showcasing Cottonelle's Ultra Comfort Toilet Paper and Flushable Wipes. The objective was to highlight the product's softness, absorbency, strength, and unique CleaningRipples pattern through clean, neutral-toned settings, featuring imagery with both products in various scenarios, including bathroom settings and scenes depicting returning from a shopping trip.
Production Challenges
Finding a bathroom that met the specific aesthetic requirements—clean, uncluttered, neutral-colored, and with ample natural lighting—presented a significant challenge since most bathrooms rely on artificial lighting, which was not desired for this shoot.
In addition, making an everyday household product like toilet paper look appealing is always a challenge but one I am always ready to take on.
Creative Process
To overcome the location challenge, I leveraged my Instagram network, posting a request for a suitable bathroom. This resulted in finding a homeowner willing to both provide her bathroom for the shoot and model for some of the shots. I then styled the Cottonelle products in her bathroom, as well as in other areas of her home and her car, to create a variety of scenarios and ensure a well-rounded shoot. This approach allowed me to capture the product in diverse settings while maintaining the desired aesthetic and lighting conditions.
