Posts in Instagram
Content Creation

Dear Small Business Owner,

Do you struggle with knowing what to post about on Instagram? Yes? You are not alone! I think at some point or another, we all find ourselves scrolling through our camera roll looking for that perfect shot and then staring at the blinking cursor trying to figure out what we wanted to say about it. 

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Beating the Instagram Algorithm

1. Quality

First and foremost, make sure that the content you are putting out is quality! People gravitate towards beauty. Simple, well lit photos (see this post for tips) and well written captions are key to gaining followers that stick around and become loyal customers. In addition to individual posts, keep your overall grid picture in mind (see this post for more tips on planning your grid).

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