What is a Brand Photographer?
Brand photography includes styled images that showcase your products, images that capture the vibe of your brand, images of you (lifestyle or even headshots), etc. They are images that embody your brand and show the world WHO you are, WHAT you do.
On the surface it might seem like you could hire any photographer to capture your brand, but let’s take a closer look.
Brand photography is different from any other type of photography. For instance, when someone is an expert in capturing weddings, they are documenting an event with little control over where or how things are unfolding in front of them. And when someone specializes in family photography they are looking to capture memories or posed photos of people together.
On the other hand, brand photography is more intentional, from the colors present in the images, to the location chosen, to the props used, and the actions taken in the photos. Every little detail is thought through and made sure to be on brand.
Rather than capturing memories, brand photographers are capturing detail. Rather than photographing an emotion that is already there, they are trying to create a feeling and emotion that a product or brand gives their customers.
There is a whole new set of questions to ask and things to remember when photographing a brand. I don’t need to know about how special it is that Grandma made the trip to the wedding, but I do need to know all the little details about your brand. As a brand photographer I want to know about the reason you do what you do. I want to know the process behind how you create what you create. I want to see your banding brief from your graphic designer.
In addition, a family photographer may be thinking about what shot would look good on your wall or in an album, but a brand photographer needs to think about what will work for a website banner or a months worth of Instagram photos.
I could go on and on, but I think by now you get the point. It’s like taking your pet to a doctor instead of the vet, or asking your milkman to deliver the mail too.