Composition Tip: The S Curve

Using the S curve in composition goes all the way back to the ancient Greeks and their term, “contrapposto”. It’s most commonly used in landscapes today. For example, when you see a long winding path going through the frame. But you can also use S curves in your brand photography! The idea of an S curve is to draw the viewers eye in through the photograph towards a subject, or to keep their eye traveling around the photograph longer. You can strategically place things in your photograph to create a subtle S curve whether shooting a flat-lay or a photograph at a ninety degree angle (or any perspective for that matter!). Here are some examples of S curves found in brand photography. You may not notice the S curve at first but if you study these photos you will find a subtle curve within them that draws your eye around the photograph without your realizing it.

brandingphotography
brandingphotography
brandphotography
brandphotography
brandingphotography
brandphotography

Do you have questions about how to incorporate S curves into your brand photography? Post them below! I’m happy to help!