Product Imagery for Craft Beverage Company

Bundaberg Brewed Drinks is an Australian family-owned business that brews non-alcoholic beverages. They export their sodas all over the world and are most well known for their ginger beer, although they have a variety of other carbonated beverages in their lineup as well. Some things I love about the Bundaberg brand: they have unique flavors like guava, their bottle design is just a little different from the norm, their brand imagery is warm and inviting, they are a family-owned company, they are committed to their craft and do it with excellence. In short, Bundaberg was a dream client for me and so I was thrilled to be selected for this project!

Here are some notes from my creative brief for this project:

First, enjoy an outdoor daytime adventure with Bundaberg Brews. Later, come home for a casual night in and enjoy a hearty Thanksgiving meal paired with a brew.

Imagery should feel effortless and casual, not overly styled - shoot a mix of:

• Outdoor shots: Adventurous, fun (eg. hike, day trip, or similar)

• Indoor shots: Warm, cozy, comfortable, inviting. Brews can be shot in hand or on its own as part of a table spread or set. No cliché depiction of Thanksgiving with a big turkey; we want a relaxed celebration.

I was able to shoot these images between my studio and a nearby park with pretty fall colors. We chose to shoot close to sunset to get that warm golden light and I am so glad we went out of our way to make that happen! The images in my studio are shot mostly on my Replica Surfaces which is always one of my favorite ways to style small products like these. For the food part, I kept it super simple with a charcuterie board which worked out nicely. And to add to the adventure concept, we used a backpack, vintage camera, and picnic blanket for props.

Without further ado, here are my images from the shoot. Let me know what you think in the comments!