Wax and Wool, Etc.

Wax and Wool, Etc is a small batch candle company that operates out of Kjerste’s home. Their soy wax candles are clean burning and fill a room with scent, but don’t overpower it.

I worked with Kjerste over the course of a couple of years to build her brand imagery from the ground up. We did seasonal photo shoots that showcased each new collection that she released. She uses the photos for her Esty shop, business cards, social media, etc.



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“Hiring Effie to be our Product Photographer has been the single most important decision we have made as a small business. Effie took the time to get to know both our craft, and our target market so that she could effectively capture our product. Because of her commitment to getting us the polished images that best embody our style and ethos, we quickly developed a recognizable brand that customers could connect with. Her photos enabled us to become a strong Instagram and Etsy presence and we have been selected and promoted as an Etsy Editor’s Choice multiple times in just the first six months of business. Without Effie’s help and support we would not be the thriving small business we are today.”

-Kjerste Whaley, Owner of Wax and Wool, Etc.