Writing Compelling Captions for Instagram Pt. 1

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Do you remember how they teach you to write in school? They tell you to answer these questions: Who? What? Where? When?

I think when I entered the fast paced workforce of America I forgot how to write anything other than a short memo or quick email response. The sticky notes and smartphone keyboard version of life.

When I dove into the world of Instagram management a year ago I had to change the way I think. I had to go back to my school days and ask those important questions.

Who? What? Where? When?

This is the foundation of storytelling. And that’s exactly what I try to do with my Instagram captions. Tell a story. Not make a broad statement about the photo I’m posting. I tell a story about my life or business. I think of it as building new friendships with each of my followers. Giving them little windows into my life and work.

So what’s the story you are trying to tell? Who is the main character? What is the big idea, main point, thing they did or will do? Where/when did/will it happen?