How to Format your Instagram Captions to Get Better Engagement

Are you a skim reader like me? When I scroll through Instagram, I’m usually too [busy/distracted/Insert how you feel here] to actually read through novel like captions. But something I’ve noticed, is that if these long paragraphs are broken up into little chunks (preferably with an emoji in between πŸ˜‰), I can skim through them and get the important or interesting information quickly. So instead of passing them by, I am more likely to engage with the content.


That’s what we all want for our content, right? Engagement! So here is a little tip for you to increase yours. Break up those paragraphs!

But, Effie, you say, I’ve tried! Instagram just won’t let me format my posts the way I want!

Yeah, I know. Frustrating, right? I am a little embarrassed to admit that I was right there with ya until a couple weeks ago (I know, I’m supposed to be the expert, right? πŸ™ˆ).

Anyway, the problem is that you achieve these line breaks differently depending on what type of phone you have, and all the tips I found were for iphones, not Androids (where are my other android users? βœ‹)

Okay, so here’s how you create a line break on Instagram for Android. It’s so simple I could NOT believe it. The key is making sure that you DON’T hit space after your punctuation, JUST use the return button on your keyboard. Weird, right? But at least it’s simple.

Oh, your an iphone user? Okay, for you it’s a little bit more complicated, but really not that bad. All you have to do is write your caption in a notes app and format it how you want, then copy and paste it into Instagram.

Now go re-format those Instagram captions! πŸ’ƒ