Instagram Stories: The Countdown Sticker

Today I want to share how to use the COUNTDOWN STICKER on your Instagram stories and some fun ways to use it!

If you are unfamiliar with this feature, it’s one of the stickers you can use on your story. You can post the countdown to get people excited about something coming up. It will stay in your story for the normal timeframe (24 hours) even if it’s counting down to something further away. On the day/time you set it to, Instagram will notify you and you can share it again on your stories so that people can see it end with a confetti blast.

Here are some screenshots to help you learn how to use the countdown sticker on YOUR Instagram stories:

Click on the stickers button.

Click on the stickers button.

Find the countdown sticker.

Find the countdown sticker.

You can change the sticker color by clicking on the color wheel. Give your countdown a name by clicking on the text.

You can change the sticker color by clicking on the color wheel. Give your countdown a name by clicking on the text.

Click on the timer to set a date and time you’re counting down to. Then click “done."

Click on the timer to set a date and time you’re counting down to. Then click “done."

Post your story. The timer will show a live countdown.

Post your story. The timer will show a live countdown.

When the timer is up there will be a fun confetti blast!

When the timer is up there will be a fun confetti blast!

Now that you know HOW to use the countdown sticker, here are some ideas for WHAT to use it for:

  1. Countdown to a sale.

  2. Countdown to a new product launch.

  3. Countdown to an event you are hosting (like a grand opening party) or participating in (like a pop up market).

  4. Countdown to a big announcement.

  5. Countdown to a webinar.

  6. Countdown to the last chance to enter a giveaway you are hosting.

  7. Countdown to your business open date anniversary.

  8. Countdown to your next Instagram post.

  9. Countdown to your next blog post.

  10. Countdown to an Instagram Live.