You probably had the idea years ago. You woke up thinking about it in the middle of the night. You spent every spare moment nurturing it. You spent countless hours working the ins and outs until you had a product that you are proud of.
Last week I wrote to you about telling a story with your Instagram captions. This week I’d like to share about some specific things I do to increase engagement on Instagram posts.Read More
Do you remember how they teach you to write in school? They tell you to answer these questions: Who? What? Where? When?Read More
Last week I sent out a content calendar with ideas for what to post about on your social media for every day of the month of April. This week I wanted to follow up with these 10 steps I use to planning my social media month.Read More
I recently asked what your biggest questions about Instagram are and one of the things you asked was how to tag products in your posts. Ask and you shall receive! Here is a quick start guide for how to tag products with the shopping feature on Instagram:Read More
Are you a skim reader like me? When I scroll through Instagram, I’m usually too [busy/distracted/Insert how you feel here] to actually read through novel like captions.Read More
Users have been asking Instagram to add an auto-posting feature for a long time. Well, it’s finally here, at least if you have a business account. But it’s a little restrictive at this point and here is why I won’t be using it yet.Read More
What should my profile picture be? How personal should my Instagram be? and more!Read More
People love a good story. As Gary Vaynerchuck says, “It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell.” That is the number one reason you should show your customers behind the scenes photos! To tell the story of how and why you make what you sell.Read More
Hashtags are a helpful tool you can use to drive traffic to your Instagram feed. I’ve compiled a list of tips on how to use hashtags here. I hope it helps you up your Instagram game!Read More
How much should you really care about Instagram marketing? I'll let the stats below speak for themselves!Read More
Have you ever tried to shoot a flatlay image and outright failed?
I’ve been there.
When I first started shooting flatlays they felt awkward and forced. Over time I have learned a few helpful tips that I want to share with you today.Read More
Dear Small Business Owner,
Do you struggle with knowing what to post about on Instagram? Yes? You are not alone! I think at some point or another, we all find ourselves scrolling through our camera roll looking for that perfect shot and then staring at the blinking cursor trying to figure out what we wanted to say about it.Read More
First and foremost, make sure that the content you are putting out is quality! People gravitate towards beauty. Simple, well lit photos (see this post for tips) and well written captions are key to gaining followers that stick around and become loyal customers. In addition to individual posts, keep your overall grid picture in mind (see this post for more tips on planning your grid).Read More
Have you ever really thought about your grid and how it affects your business? Have you ever thought about how images are a part of your larger brand story? (Spoiler alert: brand isn't just about your logo.)Read More