What I've Learned from 2 Years as a Social Media Manager

This month is my 2 year anniversary of social media management! I can’t believe it’s already been so long! I still love managing social media for local companies. My favorite parts are being able to form lasting friendships with my regular clients and getting to promote super cool local businesses!

I’ve also learned a lot about social media over the past few years and how to engage an audience effectively. Things like, how to communicate effectively with my clients, how to efficiently plan a months worth of posts in advance, how to shoot photos for that, how to host an effective giveaway, and more. But the single most important thing I’ve learned? How to write a COMPELLING CAPTION.

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So what’s the trick? Ask SIMPLE QUESTIONS! That’s right, it’s as simple as that; ask questions. More specifically, they must be simple questions. The kind that people know the answer to right away and can’t help but spout out their response to. Things like, “which flavor is your favorite?” perform well! Even better, I learned that it’s even more of a gut reaction for people when you ask an either/or type of question like, “do you like chocolate or vanilla better?”

Why is this? Well, people really love talking about themselves. Each of us thinks that our opinion is the correct one to have and, in general, we love shouting it from the rooftops!


Doesn’t that get repetitive, you ask. I asked the same thing at first, until I realized that every time I used almost the same question, I got the same response. ENGAGED FOLLOWERS! Nobody even noticed what was happening (except for me). Now, obviously, you probably couldn’t get away with the exact same caption everyday, but it’s pretty easy to rephrase the question and ask it often! Throw in a time or two where you ask people to respond with an emoji and you’ve got a winner of a post!

Ready, set, go! Give it a try on your own feed! Let me know how it goes for you in the comments below!

P.S. Need a fresh photo or two for your feed? You can grab some over here!