A Story About a Girl and Her Camera

People often ask me how my business came to be. Here’s the story:

Like many other photographers, from a young age I enjoyed capturing my life on film. It started with disposable cameras on family vacations and eventually a digital camera in my teens.  

In my senior year of high school I took a photography class. I realized during this class that I had an eye for photography. It came naturally to me and I enjoyed it, so I started to pursue it as a hobby. Soon friends noticed too and started asking me to take their senior pictures.

I decided to make it official in 2011, obtaining a business license under the name Effie’s Photography. From this point I dreamed and hustled on the side of many day jobs, jumping in between photographing high school seniors, families, weddings, real estate and food. You name it, I photographed it!

I continued in this jack-of-all-trades photography for several years, even teaching high school photography at the school I graduated from.

In January of 2016 I was able to quit my full time job. That spring I became a mom and in this time of transition in my personal life, I also came to realize that I enjoyed photographing products the most out of anything I had experienced.  

Since then I’ve slowly transitioned my business into solely brand photography. In the spring of 2017 I added social media management to the mix. It’s a good fit  with brand photography and I realized I had a knack for it too, so why not?

Now I am able to help local brands grow their reach and recognition through simple, lifestyle brand photography AND compelling Instagram feeds! I love being able to give life to brands and confidence to business owners through this unique combination of skills that I am honing in on.

It has been a long journey but I am confident that I have found my calling in this particular niche. I absolutely love what I do and I am excited to continue growing in my craft and bettering myself with each new client that comes my way!

UncategorizedEffie Gurmeza