Why Show Behind the Scenes?
1. Behind the scenes photos tell a story:
People love a good story. As Gary Vaynerchuck says, “It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell.” That is the number one reason you should show your customers behind the scenes photos! To tell the story of how and why you make what you sell.
2. Behind the scenes photos humanize your brand:
People are loyal to you, not necessarily your brand. They love having a reason to support what you do. The person behind the product is often the reason. It makes us feel better about buying a product if we know that we are supporting a mom trying to make ends meet or a family who love to work together. Showing your face and your process will give them that personal connection.
3. Behind the scenes photos create variety:
When you plan your social media posts or design your website, do you ever feel like it’s all the same? Behind the scenes photos will help create variety within your feeds and mix things up a bit, getting people’s attention. In this day and age we are bombarded with advertising so our brains tune out a lot of it. Do something different and you’ll recapture your ideal client’s attention!