Instagram Stats to Help You Optimize Your Engagement

Did you know that only 30% of Instagram posts get seen? Engagement is a key factor in getting your posts seen. Here are a few ways to up your engagement so that your posts get seen more!

1. Geotag your location 

Posts with a location tag get 79% more engagement, so get tagging! Geotagging your location is simple, all you have to do is tap “add location” right underneath the caption box on the posting screen. Other users can search posts by location and yours will pop up when you geotag it.

2. Post on weekdays

Instagram users statistically engage more on weekdays. Think about it, on the weekend you’re probably out doing things with your family and less likely to scroll through Instagram than when you are bored at work.

3. Show your face (or someone’s anyway)

Instagram posts that show faces get 38% more likes than those without! People love a human element, so start getting personal and show up!

4. Feature your products 

We’ve all been taught not to only post about our products and this is good, but don’t get too carried away with the other stuff and forget to share what you sell! 65% of the best-performing posts on Instagram feature products.


5. Use hashtags


I’m putting this last on the list because I’ve said it before...but really it should be first. This is so important guys! The more hashtags you use the better according to this study, so you better believe I’m using all 30 every time I post!


Photo Credit: Jonas Kvale